By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) January 25, 2010 - According to Arbitron, San Antonio, TX is the 31st radio market with a population of 1,698,300.
CITY FACTS
Located in South Texas, San Antonio is the epicenter of Tejano culture and Texas tourism and was the fourth-fastest-growing large city in the nation from 2000-2006.
San Antonio has a diversified economy with four primary focuses: financial services, government, health care, and tourism.
San Antonio has the South Texas Medical Center, which is a conglomerate of numerous major hospitals, clinics, and research and higher educational institutions.
The city is also home to one of the largest military concentrations in the United States. Fort Sam Houston on the city's northeast side hosts Brooke Army Medical Center, focus of the U.S. Army's medical command and training functions. Lackland Air Force Base on the city's west side is one of the world's largest training complexes.
The city's only top-level professional sports team, and consequently the team most San Antonians follow, is the San Antonio Spurs of the National Basketball Association. The Spurs have been playing in San Antonio since 1973 and have won four NBA Championships (1999, 2003, 2005 and 2007).
San Antonio hosts over 100,000 students across its 31 higher-education facilities which include The University of Texas at San Antonio, and the Alamo Community College District's five colleges. Some of the private schools include St. Mary's University, Our Lady of the Lake University, University of the Incarnate Word, Trinity University, and Wayland Baptist University.
Famous people from San Antonio: Carol Burnett, Henry Cisneros, Alberto Gonzales, Joan Crawford, Olivia de Havilland, Tommy Lee Jones, Oliver North, Norah O'Donnell, and Christopher Cross.
SAN ANTONIO SPOT TEN
In San Antonio, Texas last week, the #1 radio advertiser was DICK'S SPORTING GOODS with 412 spots. ROOMS TO GO was #2 with 395 ads, while GEICO was #3 with 390 spots. THE TOTAL MONEY MAKEOVER was #4 running 383 spots and WAL-MART was #5 with 370 spots. AT&T came in #6 with 338 spots, while SAN ANTONIO STOCK SHOW & RODEO was #7, up from #22, with 335 commercials. CHEVROLET was #8 airing 331 announcements and MCDONALD'S was #9 with 314 spots. Coming in #10, H&R BLOCK dropped from #4 to #10 with 303 spots.
WIRELESS CARRIERS SPOT TENNATIONAL STATISTICS -
There is no doubt the influence cell phones have had on the economy and culture. And these multi-billion dollar companies certain do use radio. VERIZON was #1 with 31,742 spots. AT&T was #2 with 16,275 ads, while CRICKET was #3 running 6,696 spots. METROPCS was #4 airing 5,794 ads and U.S. CELLULAR was #5 with 2,811 commercials. SPRINT NEXTEL was #6 with 909 spots, while REVOL WIRELESS was #7 airing 757 spots. SAFELINK WIRELESS was #8 running 533 ads and T-Mobile was #9 with 289 spots. Coming in #10 was MOBI PCS with 227 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
GEICO stays on top with 53,540 spots. THE HOME DEPOT hammered out 33,079 spots to take #2, while VERIZON jumped from #14 to #3 with 31,742 ads. H&R BLOCK dropped from #3 to #4 with 26,609 spots and WAL-MART stepped up from #7 to #5 with 24,294 spots.
Posted: January 25, 2010
The Home Depot is a retailer of home improvement and construction products and services. The Home Depot employs more than 331,000 people and operates 2,268 big-box format stores across the United States, District of Columbia, Puerto Rico, the Virgin Islands, Guam, Canada, Mexico and China. It is the world's largest home improvement retailer and the 2nd largest retailer in the US, right behind Wal-Mart.
On Cable TV in the last year, THE HOME DEPOT started out rather slowly, adjusting to the bad economy and global financial worries. But as the year progressed, they step up the marketing effort. With strong months in April, May and June (summer outdoors) and then coming back in the fall with its strongest month in October of 2009, THE HOME DEPOT rebounded nicely in 2009. In the last 13 months they ran 166,478 spots on Cable TV.
On the radio, THE HOME DEPOT ran hotter in April and May, but did not come back as strong in the fall of 2009. But to put this in perspective, they did run 1,832,092 spots in the last 13 months on radio.
On TV, THE HOME DEPOT mirrors their ad buys on Cable, but the totals are a bit different. The total number of TV ads for the last 13 months was only 92,956 spots, far less than radio and almost 80,000 less than Cable.
RadioShack Corporation operates a chain of electronics retail stores in North, Central and South America, as well as Europe and Africa.
The company was started as Radio Shack in 1921 in Boston, Massachusetts, by two brothers, Theodore and Milton Deutschmann, who wanted to provide
equipment for the cutting-edge field of amateur radio.
Theodore and Milton Deutschmann opened a one-store retail and mail-order operation in the heart of downtown. They chose the name "Radio Shack,"
which was a term for the small, wooden structure that housed a ship's radio equipment.
After expanding to nine stores plus an extensive mail-order business, the company fell on hard times in the 1960s. Radio Shack was near bankrupt,
when Charles Tandy rode in on his white horse to save the company. He saw the potential of Radio Shack and retail consumer electronics, so he
ponied-up $300,000 and bought the company. Tandy was a leather goods corporation, and renamed radio shack Tandy Radio Shack & leather. Tandy
eventually divested itself of its non-electronic product lines.
During the 1960s through the 1980s, Radio Shack marketed its free battery card; a wallet-sized cardboard card which entitled the bearer to
free batteries when presented at one of their stores.
In 1994, the company introduced a service known as "The Repair Shop at Radio Shack," through which it provided inexpensive out-of-warranty
repairs for more than 45 different brands of electronic equipment.
As of 2008, it had 4,653 company-owned stores, 688 kiosks, 8 service centers, and 1,408 dealer outlets. RadioShack reported net sales and
operating revenues of $4.81 billion. RadioShack headquarters in Fort Worth, Texas. Radio Shack employs 37,500 people.
Best Buy is a Fortune 500 company and the largest specialty retailer of consumer electronics in the United States. Best Buy accounts for 21% of the market.
In 1966, Richard M. Schulze and business partner James Wheeler open Sound of Music, an audio specialty store, in Saint Paul, Minnesota.
In 1983, Sound of Music's board of directors approved a new corporate name: Best Buy Co., Inc. and opened its first superstore in Burnsville,
Minnesota. The store featured expanded selling space, a wide assortment of discounted brand-name goods, central service, and warehouse
distribution.
In 1992, Best Buy hit the $1 billion mark in annual revenues and in 1997 Best Buy become the first national retailer to sell DVD hardware and
software.
In April 2005, the company was the first major retailer to announce the elimination of all mail-in rebates.
On June 26, 2007, Best Buy announced that they would expand by 40% with a goal of operate more than 1,800 stores worldwide, including 1,400 Best
Buy stores in the U.S. The currently employ more than 150,000 people.
Let's see how these electronics and appliance retailers used media:
MEDIA USAGE
Last 12 Months
It is interesting to note that Best Buy runs most of their spots on Cable; more than 69% of their overall total. In the last 12 months, Best Buy ran 193,659 to Radio Shack's 88,038.
Radio Shack runs most of their spots on Radio; more than 58%. And of those radio spots, 74% of them are run in first quarter. It makes sense that Radio Shack uses radio, it is in their name. Well, their old name. They call themselves THE SHACK, now. Radio Shack's 2009 total was 171,854.
TV parallels cable in many ways, although smaller number of units. Radio Shack ran 35,303 TV ads to Best Buy's 61,973.
Posted: January 25, 2010
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In San Antonio, Texas last week, the #1 radio advertiser was DICK'S SPORTING GOODS with 412 spots. ROOMS TO GO was #2 with 395 ads, while GEICO was #3 with 390 spots. THE TOTAL MONEY MAKEOVER was #4 running 383 spots and WAL-MART was #5 with 370 spots. AT&T came in #6 with 338 spots, while SAN ANTONIO STOCK SHOW & RODEO was #7, up from #22, with 335 commercials. CHEVROLET was #8 airing 331 announcements and MCDONALD'S was #9 with 314 spots. Coming in #10, H&R BLOCK dropped from #4 to #10 with 303 spots.
NATIONAL STATISTICS -
There is no doubt the influence cell phones have had on the economy and culture. And these multi-billion dollar companies certain do use radio. VERIZON was #1 with 31,742 spots. AT&T was #2 with 16,275 ads, while CRICKET was #3 running 6,696 spots. METROPCS was #4 airing 5,794 ads and U.S. CELLULAR was #5 with 2,811 commercials. SPRINT NEXTEL was #6 with 909 spots, while REVOL WIRELESS was #7 airing 757 spots. SAFELINK WIRELESS was #8 running 533 ads and T-Mobile was #9 with 289 spots. Coming in #10 was MOBI PCS with 227 spots.
NATIONAL STATISTICS -
GEICO stays on top with 53,540 spots. THE HOME DEPOT hammered out 33,079 spots to take #2, while VERIZON jumped from #14 to #3 with 31,742 ads. H&R BLOCK dropped from #3 to #4 with 26,609 spots and WAL-MART stepped up from #7 to #5 with 24,294 spots.
Posted: January 25, 2010
On Cable TV in the last year, THE HOME DEPOT started out rather slowly, adjusting to the bad economy and global financial worries. But as the year progressed, they step up the marketing effort. With strong months in April, May and June (summer outdoors) and then coming back in the fall with its strongest month in October of 2009, THE HOME DEPOT rebounded nicely in 2009. In the last 13 months they ran 166,478 spots on Cable TV.
On the radio, THE HOME DEPOT ran hotter in April and May, but did not come back as strong in the fall of 2009. But to put this in perspective, they did run 1,832,092 spots in the last 13 months on radio.
On TV, THE HOME DEPOT mirrors their ad buys on Cable, but the totals are a bit different. The total number of TV ads for the last 13 months was only 92,956 spots, far less than radio and almost 80,000 less than Cable.
It is interesting to note that Best Buy runs most of their spots on Cable; more than 69% of their overall total. In the last 12 months, Best Buy ran 193,659 to Radio Shack's 88,038.
Radio Shack runs most of their spots on Radio; more than 58%. And of those radio spots, 74% of them are run in first quarter. It makes sense that Radio Shack uses radio, it is in their name. Well, their old name. They call themselves THE SHACK, now. Radio Shack's 2009 total was 171,854.
TV parallels cable in many ways, although smaller number of units. Radio Shack ran 35,303 TV ads to Best Buy's 61,973.
Posted: January 25, 2010
