By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) January 4, 2010 - According to Arbitron, Los Angeles, CA is the 2nd largest radio market with a population of 10,999,100.
CITY FACTS
Los Angeles was founded September 4, 1781, by Spanish governor Felipe de Neve. It became a part of Mexico in 1821, following its independence from Spain. In 1848, at the end of the Mexican-American War, Los Angeles and California were purchased as part of the Treaty of Guadalupe Hidalgo, thereby becoming part of the United States.
Los Angeles is the home of the Los Angeles Dodgers of Major League Baseball, the Los Angeles Kings of the National Hockey League, the Los Angeles Clippers and the current champs of the NBA, the Los Angeles Lakers. LA, still, has no professional football team.
The public universities located within the city limits: California State University, Los Angeles (CSULA), California State University, Northridge (CSUN) and University of California, Los Angeles (UCLA). And the most famous private institution, the University of Southern California (USC).
Some famous faces born in Los Angeles include, Kate Bosworth, actress; Ice Cube, rapper; Leonardo DiCaprio, actor; Jenna Elfman, actress; Jodie Foster, actress; Jake Gyllenhaal, actor; Dustin Hoffman, actor; Angelina Jolie, actress; Heather Locklear, actress and Shia LaBeouf, actor.
Los Angeles is the largest major manufacturing center in the United States. They also make movies there, which had it's greatest year in 2009, topping $10 billion in sales.
LOS ANGELES SPOT TEN
The #1 spot in LA radio last week was GEICO with 1,262 spots. VONS came in #2 with 1,214, while THE HOME DEPOT landed in #3 with 1,209 ads. MACY'S was #4 running 941 spots and VERIZON was #5 airing 685 announcements. FORD LINCOLN MERCURY was back on the air at #6 with 599, while PEP BOYS popped into #7 with 590 ads. SOUTHERN CALIFORNIA MERCEDES-BENZ DEALERS jumped #14 to #8 with 544 spots and SOUTHERN CALIFORNIA CHEVROLET DEALERS landed in #9 with 540 commercials. HONDA was #10 running 512 spots.
FAST FOOD SPOT TENNATIONAL STATISTICS -
On the national Fast Food scene the #1 radio advertiser was MCDONALD'S with 18,429 spots. Coming in #2 was WENDY'S with 7,469, while SUBWAY was #3 airing 6,909 ads. BURGER KING was #4 with 3,210 spots and TACO BELL was #5 with 3,191 commercials. SONIC soared from #21 to #6 with 1,560 ads, while HARDEE'S hit #7 running 1,178 spots. WHATABURGER was #8 with 987 spots and WHITE CASTLE was #9 with 978 spots. PAPA JOHN'S came in #10 with 736 spots nat
ionally.
NATIONAL SPOT TENNATIONAL STATISTICS -
The #1 advertiser in the land last week was GEICO, up from #4 to #1 with 58,740 spots. THE HOME DEPOT was #2 with 45,168 ads, while MACY'S, up from #6 to #3 with 36,290 spots. CHRYSLER-JEEP-DODGE was #4 with 30,081 spots and in at #5 was BETA PROSTATE with 26,326.
Posted: January 4, 2010
The Home Depot is a retailer of home improvement and construction products and services. The Home Depot employs more than 331,000 people and operates 2,268 big-box format stores across the United States, District of Columbia, Puerto Rico, the Virgin Islands, Guam, Canada, Mexico and China. It is the world's largest home improvement retailer and the 2nd largest retailer in the US, right behind Wal-Mart.
On Cable TV in the last year, THE HOME DEPOT started out rather slowly, adjusting to the bad economy and global financial worries. But as the year progressed, they step up the marketing effort. With strong months in April, May and June (summer outdoors) and then coming back in the fall with its strongest month in October of 2009, THE HOME DEPOT rebounded nicely in 2009. In the last 13 months they ran 166,478 spots on Cable TV.
On the radio, THE HOME DEPOT ran hotter in April and May, but did not come back as strong in the fall of 2009. But to put this in perspective, they did run 1,832,092 spots in the last 13 months on radio.
On TV, THE HOME DEPOT mirrors their ad buys on Cable, but the totals are a bit different. The total number of TV ads for the last 13 months was only 92,956 spots, far less than radio and almost 80,000 less than Cable.
Wells Fargo & Co. was founded in 1852 by Henry Wells and William Fargo. The new company offered banking (buying gold, and selling paper bank drafts as good as gold) - and express (rapid delivery of the gold and anything else valuable).
Wells Fargo opened for business in the gold rush port of San Francisco, and soon Wells Fargo's agents opened offices in the other cities and mining camps of the West.
By 1918, Wells Fargo was part of 10,000 communities across the country. That same year, the federal government took over the nation's express network during the First World War, as part of the "war effort". Wells Fargo was left with just one bank in San Francisco.
Through the 20th Century, Wells Fargo rebuilt from just one office in San Francisco. And in the 1960s, Wells Fargo became a northern California regional bank with branch offices everywhere.
In the 1980s Wells Fargo expanded into a state-wide bank and became the seventh largest bank in the nation. It also launched an online service. By the 1990s, Wells Fargo was back into their original areas throughout the Western, Midwestern and Eastern states.
Beginning in 2009, Wells Fargo had 6,650 retail branches (called stores by Wells Fargo), 12,260 Automated Teller Machines, 276,000 employees and over 48 million customers. Wells Fargo currently operates stores and ATMs under the Wells Fargo and Wachovia names.
JPMorgan Chase & Co. is one of the oldest financial services firms in the world. It has operations in 60 countries. It is a leader in financial services with assets of $2 trillion, and the largest market capitalization and third largest deposit base U.S. banking institution behind Wells Fargo and Bank of America.
The rich history of JP Morgan is amazing. JPMorgan Chase, its current structure, is the result of the combination of several large U.S. banking companies over the last decade including Chase Manhattan Bank, J.P. Morgan & Co., Bank One, Bear Stearns and Washington Mutual. Going back further, its predecessors include major banking firms among which are Chemical Bank, Manufacturers Hanover, First Chicago Bank, National Bank of Detroit, Texas Commerce Bank, Providian Financial and Great Western Bank.
The Chase Manhattan Bank was formed upon the 1931 purchase of Chase National Bank (established in 1877) by the Bank of the Manhattan Company (established in 1799), the company's oldest predecessor institution. The Bank of the Manhattan Company was the creation of Aaron Burr, who transformed The Manhattan Company from a water carrier into a bank.
The heritage of the House of Morgan traces its roots back to the partnership of Drexel, Morgan & Co. which in 1895, was renamed J.P. Morgan & Co. (see also: J. Pierpont Morgan). Arguably the most influential financial institutions of its era, J.P. Morgan & Co. financed the formation of the United States Steel Corporation, which took over the business of Andrew Carnegie and others and was the world's first billion-dollar corporation. In 1895, J.P. Morgan & Co. supplied the United States government with $62 million in gold to float a bond issue and restore the treasury surplus of $100 million.
In 2004, JPMorgan Chase merged with Bank One Corp. At the end of 2007, Bear Stearns & Co. Inc. was the fifth largest investment bank in the United States but its market capitalization had deteriorated through the second half of 2007. On Friday, March 14, 2008 Bear Stearns lost 47% of its equity market value to close at $30.00 per share as rumors emerged that clients were withdrawing capital from the bank. Over the following weekend it emerged that Bear Stearns might prove insolvent and on or around March 15, 2008 the Federal Reserve engineered a deal to prevent a wider systemic crisis from the collapse of Bear Stearns.
Let's see how these mammoths in the banking business use media to gain more customers - (We did not include Wachovia ads for the Wells Fargo stats).
MEDIA USAGE
Last 12 Months
OIn Cable, Chase was clearly the winner here with their "Chase what matters" campaign, running 183,120 spots against Wells Fargo's 61,437
On the radio, Wells Fargo tops Chase with their 261,707 spots against 227,999 for Chase.
On TV, Chase owns the game with 100,246 ads in the last 12 months compared to Wells Fargo's 25,423.
Posted: January 4, 2010
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The #1 spot in LA radio last week was GEICO with 1,262 spots. VONS came in #2 with 1,214, while THE HOME DEPOT landed in #3 with 1,209 ads. MACY'S was #4 running 941 spots and VERIZON was #5 airing 685 announcements. FORD LINCOLN MERCURY was back on the air at #6 with 599, while PEP BOYS popped into #7 with 590 ads. SOUTHERN CALIFORNIA MERCEDES-BENZ DEALERS jumped #14 to #8 with 544 spots and SOUTHERN CALIFORNIA CHEVROLET DEALERS landed in #9 with 540 commercials. HONDA was #10 running 512 spots.
NATIONAL STATISTICS -
On the national Fast Food scene the #1 radio advertiser was MCDONALD'S with 18,429 spots. Coming in #2 was WENDY'S with 7,469, while SUBWAY was #3 airing 6,909 ads. BURGER KING was #4 with 3,210 spots and TACO BELL was #5 with 3,191 commercials. SONIC soared from #21 to #6 with 1,560 ads, while HARDEE'S hit #7 running 1,178 spots. WHATABURGER was #8 with 987 spots and WHITE CASTLE was #9 with 978 spots. PAPA JOHN'S came in #10 with 736 spots nat
ionally.
NATIONAL STATISTICS -
The #1 advertiser in the land last week was GEICO, up from #4 to #1 with 58,740 spots. THE HOME DEPOT was #2 with 45,168 ads, while MACY'S, up from #6 to #3 with 36,290 spots. CHRYSLER-JEEP-DODGE was #4 with 30,081 spots and in at #5 was BETA PROSTATE with 26,326.
Posted: January 4, 2010
On Cable TV in the last year, THE HOME DEPOT started out rather slowly, adjusting to the bad economy and global financial worries. But as the year progressed, they step up the marketing effort. With strong months in April, May and June (summer outdoors) and then coming back in the fall with its strongest month in October of 2009, THE HOME DEPOT rebounded nicely in 2009. In the last 13 months they ran 166,478 spots on Cable TV.
On the radio, THE HOME DEPOT ran hotter in April and May, but did not come back as strong in the fall of 2009. But to put this in perspective, they did run 1,832,092 spots in the last 13 months on radio.
On TV, THE HOME DEPOT mirrors their ad buys on Cable, but the totals are a bit different. The total number of TV ads for the last 13 months was only 92,956 spots, far less than radio and almost 80,000 less than Cable.
OIn Cable, Chase was clearly the winner here with their "Chase what matters" campaign, running 183,120 spots against Wells Fargo's 61,437
On the radio, Wells Fargo tops Chase with their 261,707 spots against 227,999 for Chase.
On TV, Chase owns the game with 100,246 ads in the last 12 months compared to Wells Fargo's 25,423.
Posted: January 4, 2010
