MEDIA MONITORS 2012 Radio Advertising Top Ten NATIONAL
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White Plains, NY (January 4, 2013)
Rank |
Account |
Parent |
|
Spot Count |
1 |
The Home Depot |
The Home Depot |
|
2,093,047 |
2 |
GEICO |
Berkshire Hathaway |
|
1,937,625 |
3 |
McDonald's |
McDonald's Corporation |
|
1,366,786 |
4 |
AutoZone |
AutoZone |
|
990,822 |
5 |
Wal-Mart |
Wal-Mart Stores |
|
802,351 |
6 |
Lowe's |
Lowe's Companies |
|
786,490 |
7 |
State Farm |
State Farm Mutual Auto Insurance Co |
|
770,512 |
8 |
Macy's |
Macy's |
|
613,485 |
9 |
Subway |
Doctor's Associates |
|
606,883 |
10 |
Walgreens |
Walgreen Co |
|
597,1040 |
There were some great stories for 2012 with the economy coming back and radio reaping benefits of the Presidential Election and advertisers coming back to radio big time. THE HOME DEPOT was #2 in 2011, but in 2012 vaulted to the top with more than 2 million spots. GEICO dropped from #1 to #2 with 1.9 million. MCDONALD’S stayed at #3 with 1.3 million spots, while AUTOZONE landed in #4 after being at #5 in 2011. WAL-MART slipped from #4 to #5 with 802,351 spots and LOWE’S came up from #9 in 2011 to #6 last year. STATE FARM was #6 and is now #7, while MACY’S improved from #17 to #8 in 2012. SUBWAY was #18 in 2011 and moved to #9 in 2012. WALGREENS soared from #23 in 2011 to #10 in 2012.
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