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Media Monitors Captures Top Radio Advertisers by Category

White Plains, NY (January 24, 2011) – Media Monitors, the leader in broadcast and cable monitoring®, released the 2010 Radio TOP TWENTY report by high performing categories.

Media Monitors took a deeper look and found the RADIO TOP TWENTY showed rank improvements in Insurance Providers, Fast Food Restaurant, Hardware & Department Stores, Automotive Industry, Governmental & Advertising Organizations, Credit & Financial Services, Food & Beverage, Cosmetics, Telecommunication Services, Nutrition & Medicated Products.

Our Complete Report:

  Top Radio Advertisers By Category - Data by Media Monitors

  RADIO

2009 2010 Class
1 1 Insurance Providers Total
2 2 Fast Food Total
4 3 Home Centers & Hardware Stores Total
3 4 Automotive Parts & Services Total
10 5 Government-Unions-Associations Total
5 6 Business, Personal & Residntl Phone Svcs Total
8 7 Department Stores Total
14 8 Cosmetics & Skin Care Products Total
13 9 Cars & Lt Trucks, Domestic Factory Total
12 10 Banks, S&Ls, Credit Unions Total
16 11 Cars & Lt Trucks, Asian Factory Total
6 12 Organizational Advertising Total
11 13 Television & Cable TV Total
7 14 Credit Counseling Services Total
29 15 Telecom Bundled Services Total
21 16 Food & Beverage Retailers Total
17 17 Discount Department Store Total
15 18 Nutritional Supplements Total
19 19 Medicated Pdts & Remedies-Non-Rx Total
24 20 Alcoholic Beverages Total


About Media Monitors

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the Media Monitors Newsroom for more information.