Media Monitors Captures Top Broadcast TV Advertisers by Category
White Plains, NY (January 7, 2011) – Media Monitors, the leader in broadcast and cable monitoring
®, released the 2010 Broadcast TV TOP TWENTY report by high performing categories.
Media Monitors compared the
2010 BROADCAST TV TOP TWENTY to the figures from 2009. The findings showed that fast food, cars ads topped the list, with improvements in rank by Cosmetics and Skin Care Products, Food and Beverage and Telecom Bundled Services.
Our Complete Report:
Top Broadcast TV Advertisers By Category - Data by Media Monitors
| 1 |
1 |
Television & Cable TV |
| 2 |
2 |
Fast Food |
| 3 |
3 |
Cars & Lt Trucks, Asian Factory |
| 6 |
4 |
Cars & Lt Trucks, Domestic Factory |
| 4 |
5 |
Insurance Providers |
| 10 |
6 |
Cosmetics & Skin Care Products |
| 9 |
7 |
Household Cleaning Products General |
| 5 |
8 |
Medicated Remedies-Non-Rx |
| 11 |
9 |
Food & Beverages |
| 7 |
10 |
Business, Personal & Residential Phone Services |
| 12 |
11 |
Department Stores |
| 8 |
12 |
Discount Department Store |
| 25 |
13 |
Candy, Gum, Confectionery & Snacks |
| 14 |
14 |
Home Furnishings |
| 13 |
15 |
Wireless Carrier |
| 21 |
16 |
Dairy Products & Substitutes |
| 16 |
17 |
Dental Hygiene Products |
| 28 |
18 |
Telecom Bundled Services |
| 23 |
19 |
Restaurants, Night Clubs |
| 24 |
20 |
Cereals |
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit
www.mediamonitors.com
Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the Media Monitors Newsroom for more information.
