Research + Audience Marketing: New Marketing Tools For Improved Targeting

White Plains, NY (June 23, 2010) – Research + Audience Marketing. New tools help marketers improve their targeting. By Richard Westlund for ADWEEK, BRANDWEEK and MEDIAWEEK. Including an interview with CEO and President of RCS/Media Monitors Philippe Generali.

About Media Monitors

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the Media Monitors Newsroom for more information.