Media Monitors Welcomes Catriona McGinn

Industry Expert Leads New Business Development

White Plains, NY (July 26, 2010) – Media Monitors today announced Catriona McGinn as Sales Executive, New Business Development. McGinn will report to Frank Cammarata, Vice President of Sales.

Ms. McGinn will be responsible for identifying and developing new business opportunities across advertising mediums. In this role, she will cultivate new opportunities and bring an unmatched understanding of empowering clients and associates to increase overall value. Prior to joining Media Monitors McGinn was the General Manager Nielsen BDSradio; overseeing product development, marketing, and national advertising sales.

McGinn reflects on the move, “I’m very excited to be joining the Media Monitors team in this newly created position. The sheer volume, accuracy and timeliness of our advertising intelligence is invaluable to any company. I look forward to exposing new industries to the power of Media Monitors.”

Media Monitors President and CEO Philippe Generali commented, “Catriona’s sales and market development experience, impressive track record and enthusiasm will serve her well at Media Monitors.”

About Media Monitors

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the Media Monitors Newsroom for more information.