MEDIA MONITORS AUDIENCE REACTION®
NOW INCLUDES PPM DATA UPDATED WITHIN FIVE DAYS
White Plains, NY (January 20, 2010) – Media Monitors, America's leading radio spot monitoring service announced today a faster turn-around for Mscore
™ and Audience Reaction services. The PPM data will now be updated within 5 days after the measured week for subscribers of the Audience Reaction service, Mscore and PPM.
Mscore is an index that indicates the extent of switching behavior of Arbitron's PPM
™ panelists that occurs when songs are played. Arbitron provides unweighted PPM data for use in the Audience Reaction service as part of its partnership with Media Monitors. Prior to this change the unweighted data was updated 21 days after the end of the measured week. The preliminary data will be replaced with final data when it becomes available. The Mscore can be downloaded into RCS' GSelector so that music scheduling can be enhanced. Audience Reaction is a way for radio broadcasters to look at minute to minute panelist behavior while listening to all programming.
Media Monitors President and CEO Philippe Generali commented, "Our customers were asking for more current data. This means that radio stations will be able to have updated Mscore data within a week and get an earlier indication of how changes in programming may impact their audience. We really are excited about being able to deliver the data faster."
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit
www.mediamonitors.com
Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the Media Monitors Newsroom for more information.
