Media Monitors Releases 2009 Cable TV Totals

White Plains, NY (January 8, 2010) – Media Monitors, the leader in broadcast and cable monitoring, released the 2009 Cable TV SPOT TEN^® showing the leaders in cable advertising in the last year from markets we monitor.

In cable for 2009, the #1 advertiser according to the Local Cable monitored by Media Monitors was Wal-Mart running 1,136,252 spots in the period from January 1, 2009 to December 31, 2009. #2 was GEICO with 767,121 ads, while VERIZON was in at #3 with 632,043 spots. PROGRESSIVE was #4 running 581,053 spots and AT&T was #5 with 547,597 commercials. KFC was #6 with 503,059 spots, while FORD LINCOLN MERCURY drove into #7 with 499,988. BINDER & BINDER (Legal Services) was #8 airing 488,004 spots and PIZZA HUT was #9 airing 409,217 spots. OLAY was #10 with 394,545 spots for the year.

About Media Monitors

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the Media Monitors Newsroom for more information.