Media Monitors Releases Week To Week Totals on BP advertising
White Plains, NY (June 29, 2010) – Media Monitors, the leader in broadcast and cable monitoring, released once again the figures for advertising that BP has run on Radio, TV and Cable that we monitor since April 20, 2010. We include the dollars spent (AdRev™) on radio for each week during the analysis:
| BP | Radio | TV | Cable | 3 Media
Total | Radio
AdRev |
|---|
| 4/20-4/26 | 2934 | 799 | 991 | 4724 | $130,914 |
| 4/27-5/03 | 15 | 1 | 6 | 22 | $464 |
| 5/04-5/10 | 92 | 1 | 3 | 96 | $3,012 |
| 5/11-5/17 | 9 | 1 | 1 | 11 | $689 |
| 5/18-5/24 | 77 | 1 | 4 | 82 | $3,737 |
| 5/25-5/31 | 555 | 1 | 0 | 556 | $20,032 |
| 6/01-6/07 | 440 | 1020 | 1712 | 3172 | $17,254 |
| 6/08-6/14 | 1459 | 1464 | 1639 | 4562 | $84,148 |
| 6/15-6/21 | 1820 | 2246 | 1367 | 5433 | $163,326 |
| 6/22-6/28 | 2251 | 2686 | 1763 | 6700 | $185,502 |
| |
| Grand Total | 9652 | 8220 | 7486 | 25358 | $609,078 |
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Spending more than $600,000 on radio since April 20, 2010, BP increased their spot counts on Radio, TV and Cable last week.
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit
www.mediamonitors.com
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