Media Monitors Releases Week To Week Totals on BP advertising
White Plains, NY (June 10, 2010) Media Monitors, the leader in broadcast and cable monitoring, released the figures for advertising that BP has run on Radio, TV and Cable that we monitor since the April 20, 2010 explosion on the Deepwater Horizon, which led to 11 deaths and a massive oil leak in the Gulf of Mexico.
Here are the latest figures:
| BP | Radio | TV | Cable | 3 Media
Total |
|---|
| 4/20-4/26 | 2934 | 799 | 991 | 4724 |
| 4/27-5/03 | 15 | 1 | 6 | 22 |
| 5/04-5/10 | 92 | 1 | 3 | 96 |
| 5/11-5/17 | 9 | 1 | 1 | 11 |
| 5/18-5/24 | 77 | 1 | 4 | 82 |
| 5/25-5/31 | 555 | 1 | 0 | 556 |
| 6/01-6/07 | 440 | 1020 | 1712 | 3172 |
| Grand Total | 4122 | 1824 | 2717 | 8663 |
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NOTE: Media Monitors will publish these figures every Monday until the oil leak is brought under control.
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit
www.mediamonitors.com
Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the Media Monitors Newsroom for more information.
