I'm often asked about the Panels feature in Media Monitors: what is it for; how do I use it?
Media Monitors lets you create two types of Panels: Media Outlet Panels and Ad Panels.
Media Outlet Panels are a way to limit the universe of media outlets considered in your report. Let's face it; you don't always want to look at all media. You can always cherry-pick the media outlets to be included in your report by using the "Advanced" button for Media Selection, but that's a one-time-only solution. Media Outlet Panels, once built, are always available in the Media Selection drop-down. Typical Media Outlet Panels are defined by cluster or format, but you can always include any media outlet you need. Media Outlet Panels also allow you to zero-share multiple media outlets in one report.
Ad Panels are a way to limit your results to specific accounts, parent companies, or categories. Ad Panels you create are available in the Ad Panel drop-down under "Search for." To look for one specific account, parent or category, you can use the Keyword search. But when you need to find more than one, an Ad Panel will let you get them all in one report. Build Panels of your own accounts, or accounts you're responsible for.
Once your Panels are created, you'll save a lot of time when you run reports and get right to the information you need. You can always edit existing Panels as the need arises. Plus, you can share your Panels with your co-workers. Panels are available for any report you run.
Our online Help system has a pretty good blow-by-blow for putting Panels together, and of course, you're welcome to call us at 800-67-MEDIA.
New Internet Service Helps Grow Your Digital Channel
It is no secret that media companies today are looking for revenue growth in their digital platforms. Media Monitors' Internet service comes at a perfect time to help these companies by providing actionable ad data for their biggest competitors in that space. My clients use Media Monitors in a number of ways to help identify advertisers in their market that would make great prospecting targets.
The most popular method, by far, is to isolate advertisers buying digital in their market but not with their websites. We call this our "zero share" report, and it remains our most commonly-run report. These clients can even use the zero share report to isolate true local advertisers. In a vertical so dominated by national accounts, the ability to isolate those local advertisers is a huge time-saver, and a great prospecting tool.
Another great benefit of using Media Monitors is the ability to identify advertisers only buying digital. Let's face it, with the pressure on to pump up digital, many media companies sell traditional media ad campaigns, and offer their digital channel as an add-on. This way, they can move dollars from the media buy to their digital channel. So it is a great help to be able to quickly identify those advertisers truly committed to digital.
And last but certainly not least, Media Monitors offers your sales team the opportunity to strike while the iron is hot! The best time to approach a prospective client is when they are beginning a media buy, not towards the end of it. Our New Accounts report tells you quickly who those advertisers are, what media outlets they are buying, and how expansive the buy is.
Media Monitors Internet service – give your sales team the tools it needs to succeed. Actionable data obtained quickly and accurately.
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